What are Explainer Videos
Explainer videos are quick and engaging videos, typically lasting between 30-120 seconds and are commonly used to break down and explain a story, product, or service in a short and easy-to-understand snippet to help educate your viewers.
Benefits of Explainer Videos
Explainer videos are a great way to educate your audience about the important facts of your product or service. The aim is to capture their attention quickly and keep them engaged throughout to improve understanding of your offering, improve conversion rates, increase awareness of your message, and so on. If you’re looking for explainer video inspiration, here are some great examples to check out.
Types of Explainer Videos
There are 4 main types of explainer videos – whiteboard, screencast, live-action, and animated explainer videos.
1. Animated Videos
Creating an animated explainer video is the perfect way to educate your audience and showcase the important details of your story. Animated videos are popular in 2D and 3D, and lengths often vary between 30-second videos, 60-second videos, and 90-second videos, depending on your script and budget.
Here are some examples of animated videos to take inspiration from:
Semios
HAVEN
ClickUp
https://www.youtube.com/watch?v=Q1vuBgV9ew0
Voltsafe
Asana
Kokoso Baby Skincare
Nexii
Nextdoor
Big Sisters
Thor Token Brand Film
2. Whiteboard Videos
These educational videos with hand-drawn illustrations usually have a background voice narrating the content and further explaining the illustrations. These videos are easy to follow and are great for enhancing engagement. If you’re looking to create an explainer video on a budget, whiteboard videos can be a more cost-effective option compared to other more expensive options.
RiverheadBooks
GJCC CTT TEAM
Miro
Natural History Museum
Oxfam GB
WOWMotorcycles
Elevations Credit Union
Flying Planet
Study.com
3. Live-action Videos
Live-action videos are unique explainer videos that use real people and props adding a human connection element to make videos more relatable and personal. They are commonly used in video production to demonstrate the benefits of a product or service and are highly customizable with the variety of actors to choose from, background settings and editing styles.
AskPal
https://www.youtube.com/watch?v=27PH6K-zM14&feature=youtu.be
Sanuker
CleanPix
Demoflick
Simple Story
Alpasbox – Animated Explainer Video
Dollar Shave Club
Ad Obsession
chester-bennington
Slack
4. Screencast Videos
Screencast Videos are very useful when demonstrating tutorials and software. A screen is recorded, often accompanied by a voice over, and you have full control over what the video consists of and what is narrated. These are very popular in work environments when showcasing a new platform or product.
Anivisions
ACCELQ – AI Powered Codeless Test Automation
Posterboy Printing
Trello
Asana
Airtable
Salesforce
HubSpot
https://www.youtube.com/watch?v=Ihu9rr1wRa0&t=166s
Intuit QuickBooks
Boss Mode Marketing
How to Create an Explainer Video
If you’re looking to create a quick and engaging explainer video to add to your website, use in a sales pitch, or upload to social media, reach out to video production experts to make sure your video is produced and executed perfectly.
