6 Amazing Tips to Produce A Successful Corporate Video Production
Planning a successful corporate video production? Here are the important things you’ll need to consider.
Pre-Production
1. Having the right storytelling strategy
The right storytelling strategy for a successful corporate video production includes adding the appropriate amount of details, identifying the target demographic, and a great call to action.
Consider not only the story you want to tell, but also how you want audiences to feel after at the end of your video. How will you convey the details of the story and the emotions in the scene?
Video Production is a highly engaging medium because it includes both auditory and visual elements, but it also means you have to make plans for engaging and captivating both those senses.
Certain videos can get away with less planning, but in most cases, and especially for more complicated videos, it is ideal to sketch out and storyboard the shots that you want to ensure you don’t miss anything on filming day.
2. Location, location, location
During your corporate video production, your location should be a bright and open space with lots of light.
Consider how you will fit your props, actors, videographers, plus your camera and lighting equipment into the space. If there is some action, even if it’s minimal, will your actors and videographers have room to maneuver?
The amount of space you need between your camera and your subject will depend on the lens and the specific shot that you are trying to get. That’s why it’s important to plan out the type of shots you want, including the angles and the lenses you want to shoot from.
Interior design also matters. Shooting in an empty space or shooting against a blank wall will come off as amateur and empty, like the early days of youtube, or a high school production. Backgrounds need to have enough furniture and props to seem natural. Setting the scene in this way helps to draw audiences into your world and into your story.
Production
3. High quality lighting
A well-lit shot is the most important part of a successful corporate video production.
A lot can be done in post production, but it’s pretty much impossible to fix a shot that was poorly lit. In many cases, you’ll need to bring your own lighting equipment to supplement the natural environment, and you’ll need to consider the type of lighting required.
Harsh, direct lights may need to be diffused in order to create a more even illumination. Professional lighting equipment is ideal, since many domestic lamps will cast an unattractive yellow glow (again, difficult to fix in post-production). The lumen (the amount of light generated) of your lighting equipment also matters, because you’ll need your lighting equipment to be powerful enough to light the space.
4. High Quality Audio
If you think about the dialogue in your favourite TV show, consider how clearly the sound comes across, regardless of whether the actors are moving, in a busy environment, or if they’re inside or outside.
This is the work of professional sound technicians. The last thing that you want is to capture beautiful video and then miss out on the audio. Sound design is a whole other field in and of itself. If you are capturing audio from the shoot, make sure a sound technician is present. Just like for poorly lit videos, poorly-captured sound is next to impossible to fix. Poorly captured audio will typically fluctuate in levels, or be drowned out in background noise, or simply be too weak. A sound technician will not only know what equipment to use, but also how to optimize it for your shoot.
Post Production
5. Find the right editing professional
Video editing is not just about placing your clips together sequentially. You need an experienced video editor to know how to use your footage to tell your story in the most effective way.
An experienced professional will make sure that the editing is compelling and interesting. They will know what kind of shots fit best with the narration and the emotions you wish to convey. They will edit the colouration, saturation, and contrast to help set the mood. A dedicated professional will go over every detail, second by second, and it will show in the results.
6. Use the right music
You’ll need music to help create the right mood. Corporate videos typically require compelling music that is upbeat and grabs attention. But just like with video editing, just slapping on music isn’t enough. You need to understand how the narrative of the music fits with the narrative of your video in order to maximize the effect.
Even though it’s said that anyone with a smartphone can start making videos, there’s a lot more than meets the eye when it comes to quality video production. Even short videos can sometimes require a lot of meticulous planning. When it comes to video production, there’s no replacement for a professional team that will not only take care of all the details, but will do so with the efficiency and speed of experience. Your corporate video is a reflection of your business, and is well worth the investment.
If you’re looking for a corporate video production company that will help you through this process, you can contact us at UpMedia.
Recently, we were named amongst the Top 10 Corporate Video Production Companies in Vancouver, BC, Canada by Giggster.
